The dóttir Women’s Resilience Fund

How We Create Impact

The Broader Purpose Behind Every Can

At dóttir, we believe every female athlete carries a reserve of strength that was built from every coach who believed in them, every door someone opened, every teammate who pushed them, and every setback they turned into growth. We call this reserve the Resilience Fund. Our own journeys were shaped by the people and moments who invested in us, and now we choose to invest back. The dóttir Resilience Fund is our commitment to fueling the next generation of strong women. A portion of proceeds from every can sold directly supports girls and women pursuing sport through training, mentorship, and leadership development. Every sip becomes a contribution into their strength, confidence, and long-term resilience.

Through scholarships, training and recovery camps, mentorship programs, community sport access, and athlete wellness initiatives, the Resilience Fund removes barriers and expands opportunities for young women to rise. Just as dóttir fuels the body from the inside out, the Resilience Fund fuels the future from the inside out.

We honor those who poured into us by pouring into the next generation. With your stories, we will highlight the moments that shaped your own resilience. Together, we’re building a future where girls can train with fire, lead with confidence, and pursue their passions boldly. Strong women raise strong daughters—and strong daughters build a stronger world.

Personal Stories From Our Founders

Kat's Story

I grew up in sport. From the discipline of gymnastics to the joy of track and field, movement shaped me long before I ever stepped onto a CrossFit floor. Sport taught me how to work, how to focus, and how to care about something deeply — and it became the place where I learned who I was.

That’s why 2014 hit so hard. I failed to qualify for the CrossFit Games, and it felt like the ground disappeared beneath me. I was devastated. I had wrapped so much of my identity in being a Games athlete that falling short didn’t feel like a bad day — it felt like I had failed.

My coach told me, “This might be the greatest thing that ever happens to you.” At the time, I couldn’t see it. But that moment became the turning point of my career and my life.

I decided that if I was going to climb out of that place, it would be by becoming the best version of myself — not the best on the leaderboard, but the best in character, effort, discipline, and heart. I rebuilt everything from the inside out: my training, my mindset, my belief in what I could become.

One year later, I won the 2015 CrossFit Games. That victory taught me a truth I carry with me always: Failure is never final. It’s only a failure if you stop trying. But if you keep going, it can become the moment that transforms you.

I’ve been incredibly lucky to be guided by extraordinary coaches, mentors, and role models who poured belief, wisdom, and strength into me. Their support shaped my resilience — as an athlete and as a woman — and I feel a responsibility to pay that forward.

Sport has given me confidence, purpose, and the joy of waking up every day with a goal to work toward. It has shaped me in ways that changed my life. And now, as a mother, this mission feels even more personal. If I can give my daughter anything, it’s the courage to keep going, the compassion to lift others up, and the inner strength to trust herself — just as sport taught me.

I want every girl to feel supported, believed in, and equipped to rise. Because sometimes all it takes is one moment, one mentor, one opportunity — to turn a setback into the greatest thing that ever happened to you.

Annie's Story

In the 2012 CrossFit Games, I came in as the defending champion with very high expectations. I put so much pressure on myself that anything less than winning felt like failure. When the weekend didn’t start the way I had hoped, I felt like I was letting everyone down - my parents, my friends who had traveled to watch me compete, my coaches who believed in me, and the first sponsors who had taken a chance on me. By day two, I broke down. I felt disappointed, afraid, and completely overwhelmed.

That’s when my coach, Carl Paoli, stepped in. He gave me the space to let it all out, to say everything that was weighing on my heart. Then he asked me the question that changed everything: “Okay, so you can’t win the Games anymore. Do you want to quit?”

I was shocked. I immediately said, “You know I could NEVER do that.” Quitting would send the message that giving up is acceptable - and that is not who I am. Carl needed me to say that out loud so I could reclaim my own identity, not as someone defined by a title, but as someone defined by resilience.

He reminded me that the people who loved me wouldn’t care if I didn’t win. They wanted me to be happy and to feel their support. He told me he wouldn’t trade anything for the time and effort we had invested together, and that he was proud to be my coach. Any sponsor who might walk away because of one performance wasn’t a true partner anyway.

In that moment, I had a choice: I could keep feeling like a failure, or I could show up and demonstrate the hard work I had put in all year. I decided to approach each event with the determination, presence, and joy that brought me the first title. To be myself again, to smile, and to soak in the experience of doing what I love the most.

That shift changed everything. I returned to the floor lighter, confident, and fully myself - and I won the next event. By focusing on one workout at a time and giving everything I had, I eventually became the first woman ever to win back-to-back “Fittest Woman on Earth” titles. Not because I chased the outcome, but because I chose resilience, presence, and heart.

Kelly's Story

My passion for the dóttir Resilience Fund began long before this company existed. I was shaped by coaches who believed in me, pushed me, and helped me grow—not just as an athlete but as a person. My greatest role model, my mother, taught me from an early age that serving and giving back is a responsibility, not a choice.

Those experiences inspired me to become a coach myself, where I saw firsthand how transformational sport can be. It builds confidence, discipline, and resilience—qualities that stay with you for life. As a parent, that belief only grew stronger. I wanted my own children, and all young athletes, to have every opportunity to chase their potential.

So when I decided to start this company, giving back to sport wasn’t optional—it was essential. Partnering with Katrín and Annie, and seeing how underfunded women’s sports continue to be, made our mission even clearer. The dóttir Resilience Fund is our promise to invest in girls and women in sport, just as others invested in us.

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