about

About

Discover Who We Are & Our Why

Welcome to dóttir

Rooted in Iceland’s raw landscape and shaped by a legacy of fearless women, dóttir exists to remind every woman (and man) that strength isn’t something to fear, but something to own.

Sourced from the cold, pristine Icelandic waters, our Type I marine collagen beverage is designed for people of all ages who train hard, recover well, and live with intention. Fast-absorbing, clean, and refreshing, dóttir supports joints, fascia, tendons, skin, and bones–where active people need it most. More than just what’s inside the can, dóttir is a belief–strength is for everyone, resilience can be cultivated and when one woman rises, she lights the way for the next.

Through the dóttir Resilience Fund, we provide financial support to female athletes for travel and training and advocate for policy changes and community programs that help the next generation step into their power encouraging women to pursue sports beyond a hobby.

Our Team

-From Left To Right In Picture-

Reed Koehler

Kelly Meredith

Anníe Mist Þórisdóttir

Katrín Davíðsdóttir

Jeff Shafar

Jen Milks

Our Core Values

Empowerment – The Foundation of the Brand

"We uplift through nourishment, community, and belief. dóttir is more than a beverage, it’s a movement to support women (and all people) in owning their health, their voice, and their vision for life."

Empowerment captures what makes dóttir different—we are not here to simply support performance, we’re here to reinforce self-worth, confidence, and agency in every customer.

Impact - The Broader Purpose Behind Every Can

"When one woman rises, she lifts the next. Every can helps make that happen."

We strive to build a brand that is a force for change. Through our dóttir Resilience Fund, we are rooted in contribution to this change. We’re not here just to grow a company—we’re here to support a community and inspire future generations.

Resilience – The Spirit of the dóttir Name

"We honor the strength it takes to keep showing up."

This value speaks directly to our Icelandic roots and to the personal stories of Katrín and Annie. Resilience is about showing up on the hard days, pushing through recovery, and evolving through struggle. It reflects a mindset as much as a physical strength—and it’s one that resonates powerfully with us and we hope our customers. In a world that often glorifies the highlight reel, dóttir stands for what happens between the wins.

Purity – The Standard We Hold Ourselves To

"No gimmicks. No junk. Just clean, proven ingredients with a purpose."

Purity reinforces the integrity of everything we do—from what goes into the can to the way we show up in the market. In a space crowded with artificial claims and complicated labels, we offer simplicity and transparency.

dóttir Icelandic Marine Collagen Sparkling Caffeinated Drink (12-Pack)